Consul New Identity (2012)

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Consul – A new and inspiring beginning for a loved brand. (2012)

Challenges

Consul came to us with a clear brief in mind. They needed our help to revive their brand essence. One of Brazil’s first makers of simple home appliances, Consul was known all around the country. By that time, their competitors were more focused in manufacturing larger appliances. Though remembered, Consul remained unclear to most Brazilians. Our challenge was then to reposition the brand by coming up with a well-defined brand strategy and identity.

Solution

We created a visual and verbal identity that engages consumers in simple, creative conversations. Visually, we get the message across by using icons, colorful tones and images that illustrate everyday situations. Brand voice is the highlight of Consul’s identity, as it brings together optimism, creativity and the captivating Brazilian friendliness.